Anne Curtis For Primadonna

10:04 PM

Last Thursday, fashionistas, media people and shoe-lovers gathered at the Rizal Ballroom at Makati Shangri La Hotel to witness how Primadonna redefined itself as the brand launches its newest collection and welcomes the future with a bright star, their newest endorser, Anne Curtis.

While waiting for the show to start, sumptuous food and unlimited drinks were served. Guests were also invited to take the Primadonna Shoe Personality Quiz on Facebook (my result: Classy & Sassy).  And then, these gigantic shoes caught my eyes!

Primadonna is a lifestyle footwear brand that carries the latest in women's footwear. It started with three (3) stores in 2007 but because of its intense commitment to carry the season's latest trends and must-haves, it now has grown into a retail force of over 42 fashionably dynamic outlets.

Armed with an eye for what cosmopolitan women want, Primadonna goes into full gear with a brand new vision in footwear fashion. With its distinct selection of on-trend pieces, Primadonna speaks to a variety of personalities, bringing to life the brand's philosophy: "Different Shoe for a Different You." After all, shoes really brings out the character in an outfit. This brand's philosophy was perfectly depicted when these models showcased how living the Primadonna lifestyle is all about limitless fashionable choices.

Styled by: Kookie Buhain, Tin Iglesia and Sarah Tirona
Styled by: Ava Te, Cheyser Pedregosa and Vern Enciso
Styled by: JL Ladrido, Lissa Kahayon and Nina Estacio
Styled by: Aisa Ipac, Bestie Konisis and Lloyda Lim

Primadonna's latest collection perfectly marries form and function. Whether fierce or feminine, sexy or boyish, Primadonna's got the right pair to create a whole statement. Take your pick from these four fabulous looks: edgy footwear to bring out your inner rock star; sweet styles to appeal to your girly side; androgynous looks that marry masculine and feminine; and sexy pieces with a retro-hippie feel. 

Primadonna furthers its reign with no less than one of the most bankable actresses in the industry - Anne Curtis.

A box-office hit not only in the big screen, Anne sets the bar with her diverse fashion sense. From modern classic to trendy beauty, she pushes the envelope and continues to surprise her millions of followers with every fashion choice making her a style chameleon and the true embodiment of the Primadonna aesthetic.

And then. picture time with my co-bloggers!

with Angel and Keigh

with Gellie and Jenny

 with Gie

and a happy group picture!

So go ahead, pair elegant wedges with a floral frock for a dressed-up daytime look or put on a comfy pair of printed flats to perk up a solid sheath.  It's all about endless possibilities for Primadonna. With their fab new collection, exciting campaign, and an endorser who could walk the talk, Primadonna is definitely set to conquer the pavements of fashion. Explore every facet of your own shoe style with a pair that truly defines your taste! There is sure to be a different shoe, for a different you!

Stay updated on the latest looks from Primadonna by logging on to, or by following them on Facebook at primadonnashoesofficial and adding them on twitter @primadonnaPH.


Kiss Kiss,

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