Last Thursday, fashionistas, media people and shoe-lovers gathered at the Rizal Ballroom at Makati Shangri La Hotel to witness how Primadonna redefined itself as the brand launches its newest collection and welcomes the future with a bright star, their newest endorser, Anne Curtis.
While waiting for the show to start, sumptuous food and unlimited drinks were served. Guests were also invited to take the Primadonna Shoe Personality Quiz on Facebook (my result: Classy & Sassy). And then, these gigantic shoes caught my eyes!
Primadonna is a lifestyle footwear brand that carries the latest in women's footwear. It started with three (3) stores in 2007 but because of its intense commitment to carry the season's latest trends and must-haves, it now has grown into a retail force of over 42 fashionably dynamic outlets.
Armed with an eye for what cosmopolitan women want, Primadonna goes into full gear with a brand new vision in footwear fashion. With its distinct selection of on-trend pieces, Primadonna speaks to a variety of personalities, bringing to life the brand's philosophy: "Different Shoe for a Different You." After all, shoes really brings out the character in an outfit. This brand's philosophy was perfectly depicted when these models showcased how living the Primadonna lifestyle is all about limitless fashionable choices.
While waiting for the show to start, sumptuous food and unlimited drinks were served. Guests were also invited to take the Primadonna Shoe Personality Quiz on Facebook (my result: Classy & Sassy). And then, these gigantic shoes caught my eyes!
Primadonna is a lifestyle footwear brand that carries the latest in women's footwear. It started with three (3) stores in 2007 but because of its intense commitment to carry the season's latest trends and must-haves, it now has grown into a retail force of over 42 fashionably dynamic outlets.
Armed with an eye for what cosmopolitan women want, Primadonna goes into full gear with a brand new vision in footwear fashion. With its distinct selection of on-trend pieces, Primadonna speaks to a variety of personalities, bringing to life the brand's philosophy: "Different Shoe for a Different You." After all, shoes really brings out the character in an outfit. This brand's philosophy was perfectly depicted when these models showcased how living the Primadonna lifestyle is all about limitless fashionable choices.
