Fanny Serrano Professionals

2:34 AM

Savor nature’s beneficial elements through Fanny Serrano Professionals; -a new line of hair care products made from organic materials.

Finally Fanny Serrano launches the FANNY SERRANO PROFESSIONALS line!

Fanny Serrano, the well-renowned hair style guru, top fashion and beauty icon and make-up diva to the stars such as Lorna Tolentino, Sharon Cuneta, KC Concepcion and Aga Mulach, just to name a few, launches a new hair care product line that promises to resolve all hair and scalp problems : Fanny Serrano Professionals. I was able to attend their press conference last Wednesday and it was a blast!

Here are some snapshots:

The venue: C2 Classic Cuisine Greenhills

The delectable food:

Some highlights during the event:

Now onto the fabulous products! :)

Fanny Serrano Professionals is a new hair care product line that uses natural extracts such as Aloe Vera extracts for nourishment, Papaya extracts containing papain that rejuvenates dead skin cells and stimulates circulation for healthier scalp, Indian Senna extracts that give the hair a glossy shine, and the seeds of Malunggay that strengthens hair fiber and protects hair from UV radiation.

Fanny Serrano Professionals is a hair care line tailored for every specific need of the hair and the scalp. It is made from organic and natural materials that offer the benefits of nature in formulation that will bring out beneficial, advantageous and best results for the hair, infusing Filipino hair with all the good and active ingredients from nature.

Fanny Serrano Professionals include:

Fanny Serrano Professionals Nourishing Shampoo for normal and damaged hair. This product prevents hair damage, improves hair luster, dissolves dead skin cells and stimulates circulation for a healthier scalp. It contains revitalizing and nourishing complex of Aloe Vera extract, Papaya extract and Vitamin PRO B5 for long lasting moisture. Aloe Vera extract was used with remarkable results in many traditional cultures for cleansing the hair, as a hair set and conditioner. It gives lustre, richness, and manageability to the hair. Papaya Extract contains papain, a natural occurring enzyme that works to gently dissolve dead skin cells and stimulate circulation for a healthier scalp. Papain extract has Vitamin C that keeps hair noticeably softer. D-Panthenol (Vitamin Pro B5) is a long lasting moisturizer, prevents hair damage and improves lustre and sheen.

Fanny Serrano Professionals Revitalizing Shampoo for colored and damaged hair. This product repairs damaged hair due to regular use of aggressive chemical hair treatments with Malunggay seeds that strengthens the hair; improves hair surface and protects hair keratin quality from ultra-violet radiation. Micro proteins from Moringa seeds (Malunggay) is considered the "miracle tree" because all its parts (leaves, flowers, fruits, woods and seeds) are used mainly for their pharmacological and nutritional properties. 

Fanny Serrano Professionals Protect/Anti-Frizz Shampoo for frizzy and damaged hair. This product eliminates frizzy, fly-away hair; revives hair’s natural beauty and texture and promises moisturization, softness and suppleness with extracts of Indian Senna. I have been using this for 4 days now and I love it! It smells fresh and it makes my hair extra shiny!

Fanny Serrano Professionals Nourishing Conditioner is uniquely formulated to help protect and condition hair for a long lasting moisture. It also improves hair’s luster and sheen.

Fanny Serrano Professionals Revitalizing Conditioner protects and repairs damaged hair caused by perm, dye and thermal shock.

Fanny Serrano Professionals Protect/Anti-Frizz Conditioner moisturizes the scalp and eliminates fizzy, fly-away hair. It also revives the natural beauty and texture of hair.

Fanny Serrano Professionals Replenishing Scalp and Hair Treatment is a mild way treatment for normal hair to keep/retain its good condition and preserve its beauty. Formulated with Synergistic AHA-Complex, it smoothly exfoliates the scalp and helps eliminate dandruff.

Other Variants include:
Fanny Serrano Professionals Intensive and Hair Treatment. Formulated with Synergistic AHA-complex -naturally found in fruits and yogurts for smooth exfoliation of the scalp. It also contains Micro Proteins from Moringa Seeds that protect and repair the hair from the regular use of aggressive chemical hair treatments (perm, dye, thermal shock) and from UV exposure.

Fanny Serrano Professionals Hair Straightening Treatment Hair Fall Control. Infused with aloe vera extract to strengthen every hair stand to decrease percentage of hair loss. This is possible because aloe vera infuses protein to your hair every time you use it. It penetrates the hair, heals it from within, and restores its natural beauty.

Fanny Serrano Professionals Hair Serum With Jojoba Oil and Vitamin B5 has Panthenol and Jojoba seed oil that instantly eliminates  fizz, fly aways and split ends.

Fanny Serrano Professionls Shape Shifter Clay with Jojoba oil is designed to separate, define and mold the hair to desired style. Jojoba Oil helps keep the hair moisturized so that it doesn't break and can retain length. Jojoba is considered a moisturizing oil since its molecules are small enough to penetrate  the hair cuticle. Jojoba oil is also the oil that is considered to be most like natural hair oil or sebum that's produced by the sebaceous gland.

Fanny Serrano Professionals Matte and Hardwax is great for hold and malleability, creating texture with matte look. It has Hydrolyzed Wheat Protein that gives hydro balancing effect on hair, it forms a significant protective film on the hair surface.

And Fanny Serrano Professionals Hair Serum w/ Jojoba Oil and Vitamin Pro B5 is good for all types of hair especially hair that is dry or damaged, has split ends and is prone to damage and tangling. Apply 1-2 pumps to palms and work evenly through the hair for that extra shine! What I love most about this product is it is light and grease free!

When it comes to hair management and care, Fanny Serrano is undisputedly the expert. Having had long years of experience in hair grooming and styling, Fanny Serrano deems it proper to give the hair its proper nourishment and care. Having seen the harm of too much chemicals in the hair, Fanny consulted with experts to come up with products that could best help the hair give its best and glorious beauty that could be the real crowning glory of an individual. That is how Fanny Serrano Professionals was conceived and formulated.

Fanny Serrano Professionals is nature’s gifts to the hair. It is conceived with the idea of proper care and nourishment for the hair. Ideally, since it contains organic extracts, it is supposed to be costly and expensive, but Fanny Serrano Professionals is inexpensive and affordable.

Fanny Serrano, the beauty icon, believes that beauty could be enhanced by nature’s abundance, that’s why Fanny Serrano Professionals is endowed with nature’s gifts, of Aloe Vera extracts, Papaya extracts, Indian Senna extracts and seeds of Malunggay – true nature’s gifts that could help make hair healthy and beautiful.

Fanny Serrano, the multi-talented and multi-hyphenated celebrity stylist launches a hair care line that promises to resolve all hair problems so that ordinary people can have a taste of Fanny Serrano’s care through Fanny Serrano Professionals because not only the stars deserve healthy and beautiful hair.

Fanny Serrano Professionals will be exclusively available in Watsons and SM Department Stores this December.

Retails prices:

Shampoo : Php149
Conditioner: Php159
Treatment: Php189

Experience Luxurious and Star-Like Hair with Fanny Serrano Professionals!

PS: Some side stories:

Right after the presentation, Watsons goodies and Aescultura gift certificates were raffled and I won this: :)

They were also kind enough to include these in my loot bag:

Yey, Fanny Serrano make up goodies! I have never tried their make up line and I am so eager to play with these beauties! Swatches will be posted soon! :)

Thoughts? Let me know ayt?

Until then.

Peace and Love!


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