Katie Holmes For Bobbi Brown
10:15 PM
Bobbi Brown Cosmetics is known for delivering that no-make-up look that women across the globe crave for. That's why I feel that the people behind this ethereal brand did a good job when they chose the every pretty, Katie Holmes to represent the brand.
Last September 6th, Bobbi Brown
Cosmetics was proud to announce that
American actress Katie Holmes has partnered with Bobbi Brown Cosmetics as the
brand’s first-ever celebrity face.
“Katie Holmes epitomizes the modern ‘Bobbi woman’… I
think of her as the modern day Ali McGraw, who I have always admired,” says Bobbi Brown, “Katie is a classic natural
beauty, entrepreneur, and mother. When I met her, I thought she was a natural
fit for my brand, and felt an instant connection with her because we have so
much in common.”
“Bobbi is exceptional and Bobbi Brown
Cosmetics is a company that we, as women, all turn to because it is makeup that
is very accessible and makes you feel pretty,” says Holmes, “Sometimes it is just a lipstick or a blush that makes you feel like
you can do what you need to do. Makeup is powerful and I am thrilled to be a
part of this brand.”
The
first iteration of the partnership will appear in spring 2013 print ads, light
boxes, on-counter and with supporting editorial features. Additionally, Bobbi will be the lead makeup artist at the
Spring/Summer 2013 Holmes & Yang Fashion Show, the eponymous line founded
by Katie Holmes and celebrity stylist Jeanne Yang.
“This is a very exciting time for Bobbi Brown Cosmetics, and we are
thrilled to be embarking on this new partnership with Katie, whose influence
spans the globe,” says Maureen
Case, President of Bobbi Brown Cosmetics,
“We are confident that this partnership will raise the brand’s profile with strong, smart, powerful women, while
also introducing the brand and its compelling ethos to new consumers.”
And here's Katie's personal face chart, created by no other than Bobbi Brown herself!
Makeup
artist Bobbi Brown revolutionized the beauty industry in 1991 with the launch
of 10 brown-based lipsticks and a simple philosophy that “makeup is a way for a
woman to look and feel like herself, only prettier and more confident.” In 1995, Bobbi Brown
Cosmetics was acquired by the Esteé Lauder Companies; however, Bobbi retains an
active role in the company as Chief Creative Officer. More than 20 years later, Bobbi Brown
Cosmetics is the number one makeup artist brand founded by a woman. It is
available in 60 countries and offers a full range of color cosmetics, skincare,
fragrance and accessories.
Thoughts?
Kiss Kiss,
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