Men Love Their Coffee in Pond's Men Energy Charge

7:37 PM

Coffee just leveled up. Aside from being the favorite fuel of most folks, coffee just acquired the added task of making men look and feel more handsome than ever. The Pond's Institute introduces a long-awaited line of products to add to its trusted portfolio of skin solutions: Pond's Men, an upcoming leader in men's skin care. It enters the Philippine market with a powerful contender in men's skin care: Pond's Men Energy Charge Face Wash and Face Moisturizer.



The Pond’s Institute recognizes that men need skin care products dedicated to their evolving skin concerns. And with Pond’s Men Energy Charge, Pond’s harnesses the power of coffee bean extracts for a multi-benefit approach in caring for men’s skin needs, leaving it brighter and energized.    According to Dr Jason Harcup, Vice President of Personal Care Research in Unilever, “At the Pond’s Institute, we discovered that Coffee Bean extract, an innovative ingredient, has scientifically proven skin care benefits that can address male skin care concerns.”


What makes coffee the next favorite “skin drink”? These benefits will astound and convince any guy:

1. It’s a rich source of anti-oxidants. The environment is full of free radicals (pollution particles, etc.) that wreak havoc on the skin. Loading up skin with the anti-oxidants in coffee protects it and bolsters skin’s natural defenses.

2. It protects against harsh sun rays. UVB rays are harmful and may even lead to more complicated and life-threatening skin diseases. Protecting your skin with caffeine may protect it against UV-induced cancer. According to the Journal of Investigative Dermatology (2009), caffeine actually “inhibits the DNA Damage response to protect skin against the adverse effects of UVB.”The inhibition of “DNA damage response may offer a therapeutic option for nonmellanoma skin cancer.” 

3. It makes skin smooth.Coffee plays a crucial role in regulating water content in skin cells, leading to retained hydration and increased skin elasticity.

4. It enhances blood circulation. When coffee promotes blood circulation, skin becomes healthier and energized, effectively reducing swelling of tissue and depuffing areas of the skin. 


The coffee bean extracts in New Pond's Men Energy Charge is able to give young urban men everywhere that bright + energized skin. It energizes as it cleans and it also instantly brightens with coffee bean extracts. It also has cooling menthol that refreshes men’s skin.

To complete the energized experience, New Pond’s Men also has Pond’s Men All-In-One Energy Charge Moisturizer. 


It combines a moisturizer that whitens skin and lightens spots, a toner that instantly cools and minimizes pores, and a serum that energizes skin to give it a healthy glow.  All Pond’s Men Energy Charge Face products have the power of coffee bean extracts for that bright + energized skin.

New Pond’s Men is also available in another variant—the new Pond’s Men Acne Clear Oil Control Face Wash


Perfect for young urban men with oil and pimple problems. It has Salicylic Acid to fight pimples, Mineral Clay to instantly absorb oil and Hazel Extract to minimize pores.

Soon, Pond’s Men will be introducing more and more products into the market—products that’ll get men to look and feel their most recharged and energized! 


Check out the New Pond’s Men range in supermarkets, drugstores and department stores nationwide. Visit facebook.com/pondsmenph and follow Pond’s Men on twitter and instagram at @PondsMenPH

Thoughts?

Kiss Kiss,
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